TIRED OF SOULLESS BRANDS?
LET'S BUILD OUR OWN
Mountain Grit is a community-owned apparel company built on a simple idea:
Create honest, quality gear and reinvest our marketing back into the communities we serve.
This is a ground-floor opportunity to become a co-owner and help build a brand that truly gives back.
| Offering Terms | |
|---|---|
| Security Type | Common Stock |
| Share Price | $1.00 USD |
| Minimum Investment | $500 + 3.5% investor processing fee |
| Round 1 Target | $10,000.17 - $500,000.22 USD |
| Pre-Money Valuation | $7,500,000 USD |
Disclaimer: As the company is in a pre-revenue stage, the pre-money valuation of $7,500,000 is not based on historical financial performance, revenues, or other traditional valuation metrics. This valuation was established by management in consultation with our advisors and is based on the significant intangible assets that establish Mountain Grit's market position. This figure reflects the 25 years of industry expertise and successful track record of the founding team, the proprietary intellectual property including existing product designs and brand assets, the significant market potential of the company's diversified year-round product strategy , and the validated market interest demonstrated by the large volume of early support from the target community.
THE STORY, WHY ARE WE DOING THIS?
With 25 years experience as entrepreneurs we have seen firsthand what happens when rapid growth and a quick "exit" become the main goals. Companies fall into a "discount death spiral", sacrificing product quality and brand trust to chase short-term volume. The very soul of the brand quickly gets lost.
Mountain Grit is our antidote. We're starting over to build a company *we* believe in, free from the pressures of big-money investors who don't understand our community. We're building a company to last, focused on profitability, honest products, and sharing our success with the people who got us here.
THE CREW
A vision is only as strong as the team executing it. With decades of combined, hands-on experience, we have the product knowledge, the strategic vision, the financial discipline, and the community connection to build a company that lasts.
Tomas,
The Visionary
A true entrepreneur with deep roots in the sledding community. Tomas has a rare, hands-on understanding of what it takes to build a brand from the ground up, turning vision into a reality that resonates with riders.
Founder of TOBE Outerwear
Ex CEO
Alex,
The Product Brain
With a hands-on approach to design, born from a life lived in the rural north. He translates real-world experience into gear that’s tough, reliable, and built for the realities of both the backcountry and the daily grind.
Ex Head of Design, TOBE Outerwear
Marianne,
The Backbone
Marianne brings structure and order to the vision. With a background in finance and a love for organization, she's the operational core that ensures everything runs smoothly, from administration to logistics.
Founder of TOBE Outerwear
Business Administration
Tori,
The Community Builder
A natural problem-solver with deep roots in the outdoor industry and our community, excelling at turning shared passion into real growth and fostering the connections that make our brand more than just gear.
Ex National Sales Manager, TOBE Outerwear
WHY SNOWMOBILE GEAR?
BECAUSE IT IS THE ULTIMATE TEST
We start with snowmobilers because this is the world we come from. It's also the most demanding environment for apparel on earth. You have high-speed wind, deep powder, sub-zero temperatures, and intense physical exertion (digging!). You're battling frozen zippers, sharp running boards, and close encounters with trees.
If you can build a product that a backcountry snowmobiler trusts, you can build a product for anyone. Our gear won't be for "groomed tracks and finish lines"; it's for the rider who explores, gets stuck, and needs gear that simply works, day in and day out.
A DIVERSE STRATEGY FOR YEAR-ROUND GROWTH
A business built *only* on snowmobile gear has a terrible cash flow problem. Our new strategy focuses on our core customer with a diversified product mix that creates year-round sales opportunities.
- Backcountry: The high-performance gear that builds our brand identity and credibility.
- Workwear: The higher-volume category for our community's 9-to-5 life. This is our engine for year-round sales.
- Lifestyle: The everyday essentials that create loyal, repeat customers.
CORNERSTONES: A BUSINESS BUILT ON A SOLID FOUNDATION
Our strategy isn't revolutionary; it's a return to what works. We're building our company on four cornerstones that ensure long-term, profitable growth. No one in their right mind messes with a cornerstone, because the whole building will collapse. These are our non-negotiables.
We hate selling junk. Period. You work hard for your money and deserve gear that works as hard as you do. Our commitment is to create durable, reliable products built to last.
You're not just a customer, you're a stakeholder. It’s a chance to back a new kind of company, built on shared values and a commitment to our communities. Your investment makes this alternative possible.
Our marketing budget doesn't fund expensive campaigns; it goes right back into our communities. We invest in local initiatives, support future leaders, and strengthen the places we call home. #PayItForward
We see our business as a cycle. When we build great products and reinvest in our communities, everyone wins. It's a simple, sustainable model where success is shared.
THE INVESTMENT: BE THE SPARK
USE OF FUNDS: BUILDING THE FOUNDATION
The funds raised will be used to validate the product line and secure pre-orders through prototyping and sampling, establish a robust Working Capital Reserve to secure order financing, and strategically invest in Sales & Marketing to fuel brand awareness and customer loyalty.
- Product Prototyping and Sampling
We will invest in Product Prototyping and Sampling to offset initial development costs, secure pre-orders, and validate demand for the full product line. - Sales & Marketing
Funds will be invested in targeted Sales & Marketing efforts to accelerate brand adoption and drive immediate sales and pre-orders. - Working Capital Reserve
Funds will strengthen our Working Capital Reserve, providing the robust financial base necessary to secure financing and manage operational needs.
FOUNDING INVESTOR PERKS
Your investment is the spark, but we also want to give back. As a special thank you for becoming a co-owner, we've put together these perk packages. You will be able to select your perk level during the checkout process.
$500+: THE SPARK
- Name on "Founding Members" Wall.
$1,000+: IRON
- Name on "Founding Members" Wall.
- First-Run "Founder's Edition" Hat.
- 15% 1+ year Discount Code.
$2,500+: STEEL
- Name on "Founding Members" Wall.
- First-Run "Founder's Edition" Hat.
- 20% 2+ year Discount Code.
$5,000+: BRONZE
- Name on "Founding Members" Wall.
- First-Run "Founder's Edition" Hat.
- 20% 3+ year Discount Code.
- 5% Bonus Shares.
$10,000+: SILVER
- Name on "Founding Members" Wall.
- First-Run "Founder's Edition" Hat.
- Invite to annual Founders call.
- 20% 5+ year Discount Code.
- 10% Bonus Shares.
$20,000+: GOLD
- Name on "Founding Members" Wall.
- First-Run "Founder's Edition" Hat.
- Invite to annual Founders call.
- 25% 10+ year Discount Code.
- 15% Bonus Shares.
$50,000+: PLATINUM
- Name on "Founding Members" Wall.
- First-Run "Founder's Edition" Hat.
- Invite to annual Founders call.
- 30% 10+ year Discount Code.
- 20% Bonus Shares.
- Sled weekend with the Founders.
PERK DESCRIPTIONS
- Name on "Founding Members" Wall: We will have a permanent page on our website dedicated to everyone who helped us light the initial fire. Its our way of showing well never forget who made this possible.
- First-Run "Founder's Edition" Hat: You get our very first hat, completely free. In a exclusive Founders Edition colorway.
- Invite to annual Founders call: A exclusive digital meeting with the crew, We'll give you a fully transparent update on the business you helped build and a first look at what's next. No BS, just the real story.
- Discount Code (15-30%): A solid discount code as a thank you. Set to guarantee you get at least the specified years of discount starting from our first 'winter collection' launch.
- Bonus Shares (5-20%): We're adding extra shares to your investment, on us. For example, if you invest $10,000 at the 10% bonus level, we'll give you $11,000 worth of shares.
- Sled Weekend with the Founders: This is the real deal. Come ride with us—Tomas, and the crew. We'll ride, talk shop, test gear, and live the life Mountain Grit is all about. (We'll agree on location and timing together.)
BECOME A CO-OWNER
INVESTOR FAQ
Is this a risky investment?
Yes, absolutely. An investment in any startup is high-risk, and Mountain Grit is no exception. We are a new apparel company entering a competitive market. While we have decades of combined experience building a global brand, there are no guarantees of success.
When do you expect to ship the first products?
We are currently deep in product development for our first "Winter 26/27" collection. According to our production timeline, we expect the first collection to be finished and ready for delivery in October 2026. But the intention is to make smaller drops along they way when things are ready.
What does "community-owned" actually mean? Do I get to vote on jacket colors?
"Community-owned" means you are a true part-owner. You are buying common stock in the company, sharing in our future success and protecting our brand's mission. While you won't be voting on day-to-day decisions (like product design), your ownership ensures the company's core values—like our #PayItForward marketing and our commitment to quality—remain protected from outside investors who might push for short-term profits over long-term health.
What does your "#PayItForward" marketing actually mean?
It means our marketing budget isn't spent on expensive, traditional ads. Instead, we reinvest that money directly back into our customers' communities. A perfect example would be our micro-donation program to provide seed capital for young entrepreneurs in rural, blue-collar communities. We believe we will grow by growing others.
How is the Mountain Grit business model different from the industry standard?
Our model is built from hard-won lessons. The typical industry playbook often involves chasing rapid growth and aiming for a quick exit, funded by large investors who don't always understand the community or the products. This path almost always leads to a "discount death spiral"—sacrificing quality and brand trust for short-term numbers. Mountain Grit is the antidote. We are building this to last, not to exit. We are community-owned specifically to protect our mission from outside interests. Our strategy is focused on slow, profitable growth, a D2C-first model, and a product mix that gives us year-round sales and stable cash flow.
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of Mountain Grit Corporation (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions. The exceptions are sales to: (i) to the Company; (ii) to an “accredited investor” within the meaning of Rule 501 of Regulation D under the Securities Act; (iii) as part of an offering registered under the Securities Act with the SEC; or (iv) to a member of the Investor’s family or the equivalent, to a trust controlled by the Investor, to a trust created for the benefit of a member of the family of the Investor or equivalent, or in connection with the death or divorce of the Investor or other similar circumstance.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to: The company that issued the securities An accredited investor A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: [email protected]
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on it’s website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
DealMaker Securities is serving as the intermediary for this offering. Once an offering ends, there is no guarantee that DealMaker Securities will have a relationship with the company. The company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
JOIN THE DISCUSSION
Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire
investment should not invest in start-ups. Companies seeking startup investment through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may
not yet be fully developed, operational or tested in the public marketplace. There is no guarantee that the stated valuation and other terms are accurate or in agreement with the market or industry valuations.
Further, investors may receive illiquid and/or restricted stock that may be subject to holding period requirements and/or liquidity concerns.
Forward looking statements were included here that the Company believes to be accurate given the current information. They involve known and unknown risks, uncertainties and other important factors which
if changed may affect the outcome(s).
DealMaker Securities LLC, a registered broker-dealer, and member of FINRA | SIPC, located at 30 East 23rd Street, 2nd Floor, NY, NY 10010., is the Intermediary for this offering and is not an affiliate of or connected with the Issuer. Please check our background on FINRA's BrokerCheck.
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